OUGD602 External Brief DBA Hyperloop Final Presentation and Feedback

Hyperloop presentation v4_26.02.16 from Crystalbeth
This is the final presentation that we pitched along with all the notes that guided our presentation.

Slide 1:

• Hi
• From the feedback in the last Crit we have built on 1 concept.

Slide2:

• this was majorly based on making the technology accessible

Slide 3:

• and this is what we came up with
• Words we tried to communicate
• Slimmed line weight
• Softened edges
• Round shapes related to technology (Dyson)

Slide4:

• breakdown of how we have applied the brand
• Colour, key and 2nd colour used to create hierarchies and help with UX design in digital formats.

Slide5:

• chosen an open source font to match with the project.
• Sits well as submissive to logo type
• Uses of type in different applications

Slide6:

• alpha document was a large inspiration
• Open source info, by the people for the people
• Accesable technology to all
• Make it human and accesable (same as written)

Slide7:

• to do this we created a diagram/ info graphic to simplify and explain the tech
• Talk through diagram
• Makes it less scary ( soft simple forms)
• Show animation

Slide 8&9 website

• Animation goes on the homepage of the website
• Function of website

Slide 9:

• top up card
• Air miles, playing on tech
• Enviro friendly
• Journey is simple and fast so getting on needs to be fast (airport)
• Link with app to top up

Slide 10:

• shape comes from glyph form and this is used throughout applications.
• Active zone on the edge of card for ergonomic reasons

Slide 11,12,13: app

• UX design and active blue
• Secure log in
• Time layout for simple function

Slide 14:

• promotional example
• Playing on the reason customers would use hyperloop
• Info taken from alpha document
• Making link to audience experience to make hyperloop more accesable

Slide 15:

• Signage environmental mock ups
• Active blue blue comes back into play
• Blue arrows, the customer has to do something
• Only see the blue stripe when the train is moving

Slide 13: end

The blue areas are what I talked about and the black are war Becca talked about. We decided to split the talking between two of us so that the presentation didn't feel too bitty and had a more professional tone.

Feedback: There were a few reasonable and helpful points of feedback that we got to guide further briefs of a similar nature.

-presentation should have build up (we should create a story around what we have made)

-more aplication expansion (more mock up and visualisations of how the brand could work beyond the logo)

-talk about how explicitly you made technology approachable (stipulate the aims of the project and how you have fulfilled it effectively, leave no doubt you have done so)

-overall good concept and design.

Personal Evaluation:

I have really enjoyed this project. The team that we had was great. we didn't argue but were able to discuss the project fully and make informed decisions as a group. I was a really successful collaboration. Also I am proud that we were able to really take on the feedback that we got during the interim crit without pride or qualms and try our best to create the effect we wanted. Although I can see that there are areas that we could have improved on, this was a really educational process that will really help me in the future.