Saturday 20 February 2016

OUGD602 External Brief DBA Interim Crit Feedback


Dba interim 10.02.16 from Crystalbeth

Above are the boards that we used to present/ talk to the DBA representatives. we talked them through our research strategy and the amazing technology that is behind hyper loop.

Becca made some great notes during the meeting that cover all of what they said. However, the main notes are as follows:

- Consider how the technology can be made a selling point for the customers
- Make technology approachable and trustworthy because this reflect the accessible process of the creation of hyper loop and the affordable vision of its creators.
- Look at timeless tech branding and be careful not to overcook the aesthetic because this will make it dated.
-look into type only branding, (pointing at my lettering) refine this possibly.
- Dyson in particular in their type and use of spot colour are great at making technology approachable.




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