Lee goater
Self employed.Brings in graduates and sometimes students.
Studied in Manchester
Moved to London to intern and to get a job.
Large amounts of corporate branding and working on stuff at the side to keep the creative juices flowing.
Loves minimal and modern work but also loves complex craft processes.
Alan kitching
David Shrigley
Martin parr
Freelance work was scary and so he continued working for agencies
Worked into the place of an art director but found that he wanted to be doing more graphic design.
Going freelance provided freedom and openness that meant he could, within reason do what he wanted.
The variation of the types of work is what keeps it interesting.
What he has learnt:
Always start a project with the straight forward question of what do you want.
Own up to your mistakes
Don't do things without reason
Double the time estimate on anything
Don't free pitch, too much time for no money
Understand the value of different things
Satisfaction is a great value form work that is not financially rewarding.
Work with nice people
Ask questions, never feel stupid about asking a question.
Know your audience.
If you get excited when pitching an idea, other people will get excited.
Be hungry about and for graphic design.
Really speak to people in person or over the phone.
Don't show people everything, tease and build, don't give everything away.
Don't waffle and be to the point in your project descriptions.
You are a brand make sure you are on brand and talking to your audience.
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