I am really happy that I have changed the logo. It is so much more legible, which is so important for a brand that is just starting out. The striping back of the logo like this is something that I think I should do every time I have a branding brief, so that I can asses what is actually needed in a design. So, I suppose you could say that I am most pleased with the design process that I have followed during this brief, I really feel that I have learned a lot, both about branding and the expressiveness of simple shape and colour. The colour is something that I am particularly pleased with, simply because it is something that I have really struggled with before. My summer work has really proved useful in this respect by helping me to look at colours collectively as well as separately. In the end I quite heavily reduced the opacity of the colours, changing their nature quite a lot but using colours from plant colour schemes seems to be a really productive method. Especially when you consider that I was trying to convey the idea of something gender neutral-I used a lichen colour scheme, which is quite a gender neutral plant, unlike a rose or a daisy. The hand drawn type was quite a challenge because getting it to be legible was so difficult. It is shaped around my had writing, which was perhaps my first mistake. However, with much shaping and editing I think I got it to work. I really like the flexibility of this logo, provided particularly by the parallel lines. This shape is so simple that there are very few situations where it looks out of place, as shown by the web and twitter mock ups. Also the way it can be broken down into component parts, yet both can be a reference to the brand in a concise and effective way. One thing I would have changed would be printing it out much sooner, because everything looks different when printed. No paper can be as purely white as a screen as the opacity of the logo isn't quite as well registered on paper. However, I will go on to experiment a bit more with stock options to see if I can get the aesthetic I am looking for. The last thing I would change would be working around people more. I just work so much better when I can talk to people about what I am doing. To be honest this couldn't be helped so much because half of this brief stretched over the weekend but as soon as I got back into the studio things started to fall into place as i got feedback from everyone. Overall though I am pretty happy with what I have managed to do in a week.
No comments:
Post a Comment