OUGD502 and OUGD504 Salt Lettering

I have recently been working on some salt lettering for an advertising campaign. I really struggled with making this work. The balance between communicating the medium and achieving full legibility was quite difficult and I still don't feel that I have fully achieved it. However, I found it a very interesting process because of these difficulties and had a fascinating time experimenting withe the way different materials responded to letterforms and vice versa. This is something I want to revisit in the future with other materials that are outside the usual Graphic Designers repertoire and see how they tie in to my typographic practice.