OUGD602 External Brief DBA Hyperloop Animation and Diagram

Because the focus of our branding has been to make technology approachable we thought it would be a good idea to create a small simple diagram that would act as the decoration inside the hyper loop pod where there would normally be a route map. I used soft rounded vectors and the key logo blue to create this.

We decided that this could work really week as the central information on the website homepage, as shown below.

I kept the wording simple and the information minimal to make it universally understandable.

I also took this and made a short animation that would hypothetically sit on the  website that expanded on the functions of the pod and drip feeds the information.



Hyperloop Animation from Beth on Vimeo.